This decision by Canada Goose also follows a global pattern of moving away from fur: Prada, Gucci, Michael Kors, Burberry and others have all made commitments to not use fur; the entire state of California has banned the sale of new furs; and even fashion magazines have stated their opposition to fur.
Quick facts:
Canada Goose Inc. has announced they will be phasing out purchasing of
new coyote fur in 2022 and will instead be recycling existing furs purchased
from consumers.
The news, made public April 22, 2020 through a news release and their
corporate “Sustainable Impact Strategy” will change the fur market in North
America, likely driving down the price of coyote pelts. This could remove
some incentive for trappers to kill the social, intelligent and ecologically
significant animals.
“In 2022, Canada Goose plans to introduce reclaimed fur into its supply
chain, which includes beginning to manufacture parkas using reclaimed fur
and ending the purchasing of new fur,” reads the news release. “The company
also plans to launch a consumer buy-back program for fur in the months
ahead.”
While this is initially good news and part of the trend of Canada Goose
backing away from the use of coyote fur in their products, it remains an
unnecessary flourish on jackets.
Dani Reiss, the CEO of Canada Goose Inc., which is now owned by the American
hedge fund Bain Capital, told the New York Times that pressure from
activists “did not factor into this decision at all.”
Much of the current discussion in advocacy circles surrounding what led to
this decision is speculative at this point; however, The Fur-Bearers have
noted that Canada Goose has introduced fewer fur-lined products in recent
years and the company removed several marketing pieces from their website
regarding the use of fur following legal actions by The Fur-Bearers and
others.
This decision by Canada Goose also follows a global pattern of moving away
from fur: Prada, Gucci, Michael Kors, Burberry and others have all made
commitments to not use fur; the entire state of California has banned the
sale of new furs; and even fashion magazines have stated their opposition to
fur.
The fur industry will likely respond to this decision publicly and The
Fur-Bearers will monitor and analyze their response as it is available.
While speculation is likely to continue about this move by Canada Goose,
remember who ultimately is responsible for ending the use of fur
internationally. By choosing to #MakeFurHistory you’re sending the most
powerful message of all: there’s no profit in wearing animals.