The First Vegan Full-Service PR and Marketing Agency Opens in Los Angeles
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January 2015


Tuesday, January 20, 2015

Contact: Lori Turner: 310 948 0828/Julia Orr: 818 471 7573 

The First Vegan Full-Service PR and Marketing Agency Opens in Los Angeles 

Scout 22 is the first full-service vegan PR & Marketing agency to open its doors in California. The brainchild of marketing exec Lori Turner and husband, Phil Turner the agency offers website development, media planning/buying, creative development and PR to ethical, socially responsible businesses. Once the term vegan was another term for 'alternative lifestyle. Now veganism is a global obsession and heavyweight entrepreneurs are embracing (and financially backing) vegan start-ups.

The Scout 22 leadership consists of Founder & President, Lori Turner, Head of Technology Phil Turner, EVP of Media Jody Slater, Head of PR/Communications Julia Orr and Creative Director Erika Reinhart. The all vegan team have a wealth of marketing and PR expertise working at top-tier ad and PR agencies in LA, NY and London. Clients have included start-ups to Fortune 100 companies, like Walt Disney Studios, United Airlines, AT&T, Hilton Hotels, and Honda as well as non-profit work with the likes of FixNation, National Domestic Workers Alliance and Farm Animal Rights Movement. 

“As marketers and visionaries, we want to partner with brands that are making a positive contribution to the planet.” Said Lori Turner,” We want to work with products, services or clients that share our core value—plant based, sustainable, environmentally aware, or ethical. It is a symbiotic relationship; our clients come to us because they want to do business with professionals that share their core values.” 

While there are a few agencies offering PR, marketing or creative services to ethically-based and vegan companies, none are offering a full suite of services. Scout 22 intends to change the landscape in a rapidly growing and competitive market place. The name Scout 22 is derived from the protagonist “Scout” from the classic To Kill A Mockingbird and V (for vegan) is the twenty-second letter of the alphabet. “I always adored Harper Lee’s character Scout—she had a strong moral compass at such a young age."

“A few years ago green companies and veganism were considered somewhat of a luxury, now it has become an imperative for the good of us all.” Said Head of PR, Julia Orr “We share our client’s vision of a more compassionate, sustainable world; who better to promote that than Scout 22.”

For more information, please visit


Julia Orr
Public Relations
C: 818 471 7573 

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