Gap Brand Drops Fur After Customers Threaten Boycott
An Animal Rights Article from


Jim Robertson, Exposing the Big Game (reposted from TheDodo)
October 2014

Just days after the retail giant Gap, Inc. was targeted for selling fur items in one of its upscale franchise chains, the company has vowed to stop selling fur at the store. Spokesperson Debbie Mesloh issued this statement regarding its brand Piperlime:

Your opinions and views matter to us. That is why, effective immediately, Piperlime will no longer sell real fur products, whether they are made by our company or not. This is an expansion beyond our existing policy of prohibiting real fur in our branded products. We are committed to the ethical sourcing of our products, which includes the humane treatment of animals. We are also committed to our customers and welcome your feedback.

The move comes in response to a petition that gained over 50,000 signatures. The petition urged Gap, which has previously touted its decision not to sell fur or angora in its stores, to uphold the same standard for its franchise brands. As of last week, Piperlime, a chain launched in 2006, wasn’t meeting those standards. When customers threatened to boycott, the tables were turned.

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