Big names in China support Fur-Free Fashion in China
An Animal Rights Article from


ACT Asia
October 2018

Major Chinese designers and celebrities join ACT Asia's fur-free China campaign.

fur-free press conference
Pei Su, founder of ACT Asia, leads press conference about ACT Asia’s Fur Free and Sustainable Fashion Show and Forum

A host of top international designers and celebrities have given wide exposure to the subject of real animal fur in China.

ACTAsia’s Fur Free and Sustainable Fashion Show and Forum was held in Shanghai during summer 2018 in collaboration with the London College of Fashion (LCF). It’s paving the way towards a fashionable future with a conscience in China.

Three new China designers joined the Fur Free Retailer scheme: Grace Chen, Maryma, and MW Michael Wong, alongside other international names including Kering Pacific.

The event showcased eight brands: Naparijri (Italy), Pat Gutzik (Poland), MW Michael Wong (China-Hong Kong, USA), Maryma (China), Grace Chen (China-USA), Tiffany Pattinson (China-Hong Kong), Ji Cheng (China), Awakening (China), Polyimide (China), and Macrojoint (China-Taiwan).

We are delighted that our collaborators LCF are now working with us to develop their sustainable fashion course further.

Singer-songwriter David Wong performed a ballad about living a fur-free life, which he wrote for the occasion. And acclaimed French ballet dancer Sylvie Guillem and her husband, photographer Gilles Tapie, were also there to receive an award for their contribution to the cause, and lend their voices and support to a fashionable fur-free future.

“London College of Fashion is proud to collaborate with ACTAsia to lead the way to educating industry and consumers on sustainable practices for a fur-free future. The College strives to contribute to the fashion industry by educating students to become responsible leaders of tomorrow.”
- John Lau, Associate Dean, LCF

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