Luxury brand Armani goes fur free
An Animal Rights Article from


FurFree Alliance
March 2016

mink fur farm
White minks on fur farm - image from FurFree Alliance

MILAN, 22 MARCH 2016 – The Fur Free Alliance praises renowned luxury brand Armani for today’s announcement to drop all real animal fur.

With its decision the Italian high-end label responds to a growing consumer demand for ethical and sustainable fashion.

Armani will leave out all real fur, including rabbit fur, from its collection. 

From People for the Ethical Treatment of Animals (PETA):

Giorgio Armani explained in a statement that the company’s decision was based on concern for animals and the environment:

“I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections. Technological progress made over the years allows us to have valid alternatives at our disposition that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Some of the many tactics that PETA and its international affiliates have used over the years to convince Armani to go fur-free have included provocative protests at the company’s flagship store in Milan and around the world, as well as a video exposé narrated by Gillian Anderson.

It seems that the Armani Group has finally learned that animals are friends, not fashion.

fur farm
Image from FurFree Alliance

fur farm
Image from FurFree Alliance

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