Change flawed standards for vegetarian meats in Canada
Action Alert from

November 2014


Tell the CFIA (Canadian Food Inspection Agency) and Health Canada to update their regulations, not only for Field Roast, but for all companies making vegan or vegetarian products and for consumers of Canada.

Visit Field Roast's website

Field Roast

Sign an online petition.

AND/OR better yet, make direct contact:

The Honourable Rona Ambrose, P.C., M.P.
Health Canada
Brooke Claxton Building, Tunney's Pasture
Postal Locator: 0906C
Ottawa, Ontario K1A 0K9
send comment via online contact form


From Stacy P who created this petition: I was outraged to learn recently that a product that I love, Field Roast Grain Meat, has been forced off Canadian shelves by the federal government.  Even worse, this heavy-handed action was not due to a food safety issue or out of concern for Canadians’ health but is due to outdated regulations from the Canadian Food Inspection Agency (CFIA). Despite the fact that their main ingredient vital wheat gluten has existed as a plant based meat for centuries the regulations rule that they are making a “simulated meat product” and need to add this language to the front labels.

The standards for a “simulated meat product” require a Protein Efficiency Ratio (PER) study conducted using live animals to evaluate the protein in relation to animal meats which defeats the purpose of a vegan/vegetarian food.   A PER study has not been done on vital wheat gluten, nor should it as vital wheat gluten is a meat in its own right that is not derived from animal flesh. The company is producing a protein-rich vegetarian sausage entirely from wheat, which is notably sourced from Canada. Furthermore, they would need to add chemical supplements and vitamins to their products to mimic the profile of animal meats to meet these regulations. Something I feel limits my food choices and impedes on my preference to eat a high protein natural vegetarian meat free of added chemicals and preservatives. Something that I was unaware until now that the CFIA was forcing upon all Canadian vegan/vegetarians looking to obtain their foods as conveniently as omnivores do in the grocery store. 

Field Roast expresses its frustration with the nonsensical approach the government has taken on this issue on its website:

As a company, we believe there is a fundamental bias that exists in these regulations; one that holds animal proteins as the standard of all meats.” I couldn’t agree more – the regulations being applied to Field Roast are deliberately confusing and clearly target meat-free products.  These regulations are an affront to the individual who does not agree with this standard ethically and nutritionally. These regulations do not reflect modern tastes and science, which hold that a healthy, balanced diet does not require any animal protein at all – there is therefore no reason for meat-free products to be chemically altered to resemble animal products. 

We need to call on the CFIA and Health Canada to make changes to these regulations, not only for Field Roast, but for all companies making vegan or vegetarian products and for consumers of Canada. We ask these organizations the following:

1. To recognize the rights of ethical vegans and vegetarians to eat a diet without influence and nutritional standards of the animal meat and dairy industry being applied to their food choices.

2. To recognize the word “vegan” as a standard that means devoid of any animal products. 

3. To remove the requirement that vegan food products in the plant based milk and vegan meat categories emulate the nutritional profile of animal products.  To cease using animal protein foods as the gold standard of nutrition:

a. Eliminate the Protein Efficiency Ratio study requirement for vegan protein products - an animal tested study that compares all protein foods to an animal based standard.

b. Eliminate the requirement to fortify vegan milks and vegan meat products with chemical nutritional and vitamin supplements to mimic their animal based counterpart.

4. To recognize that the words “milk” and “meat” are not solely related to animal foods but can also be applied to other foods such as nuts, grains and legumes.  

 a. To allow food manufacturers describe and name plant based products in the marketplace in the same manner they are currently being used in every day (vernacular) usage ie “almond milk”, “nut meats”, “soy meat” etc.

Thank you for everything you do for animals!

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